$$$FREE Money$$$

I decided to give my readers some free money in this one because we could all use a little(or a lot)! This article will focus on 3 ways to market your business online for FREE- essentially, putting free money in your pocket. We all know, if it doesn't make dollars, then it doesn't make sense. But today, I'm going to flip that around to say the opposite. For the purposes of this article, if it doesn't make sense, it doesn't make dollars. Why, you ask? Well, because the number one rule for communicating with others is to first speak the language they understand. In marketing, it's the same principle: if you are not targeting your marketing to speak to your targeted audience, your results will be mediocre; at best. Why? Because focused marketing attracts focused prospects. Imagine someone who is searching for a vacation package. If they are simply window shopping, what would they type into a search engine? Things like "cheap vacations" or "hot travel destinations". However, if they're a focused prospect, that is, they are ready to buy that trip with credit card in hand, they're search is usually much more targeted. ie: "Seoul South Korea city tour package for family in July". Now, if you're selling vacations, which prospect would you rather have??? Both might be attracted to the same travel site, but who is more likely to buy? I'll let you figure that one out. Therefore, the first step in preparation to go after your free cash is to make a targeted marketing plan so you can attract fewer Looky Loo's and more Ready Freddie's. Once you have identified your target audience, then it's time to get busy marketing! 1. Article Marketing: Write strategic articles about information your target audience is searching for on the internet. When writing your articles, do not include any sales copy about how fabulous your company or product happens to be. People are inundated with such information all day, every day. Again, how do you get people to pay attention to your article instead of the flashing banner at the top of the page? Give them something they're interested in reading. In these articles, be informative, objective, and non-demanding. Again, you're trying to help the reader/future prospect get something they're looking for. In return, you are then positioned as the expert that can assist them in finding said information, further adding weight to your name and credibility to this prospect. When you've finished writing, publish these articles on different websites like Ezine.com , ArticleBlast.com , ArticleDashboard.com , and anywhere else you can to target audience is getting information. 2. Video Marketing: Use sites like YouTube.com , MetaCafe.com , and so many others to rev up your video marketing campaign. If you're looking for good content, look to your articles, or the articles of what others are saying in the field of your targeted audience's interest. Take notes from those that your target audience respects, and use them for ideas. By no means is it allowable to plagiarize or use some else content verbatim, but it never hurt as a source of ideas. 3. Social Media: You're on the internet, so chances are, you are a part of social networks like FaceBook, Twitter, Ning, LinkedIn, etc,. These are great hubs to generate interest around you, your cause, product, or company.You can, after posting articles, direct traffic from your social networks to view your articles- therefore providing you with free traffic to your work, and further establishing you as a leader and a presence in the marketplace while improving your rankings in search engines. In closing, for some of you that feel this is a bit overwhelming, simply remember that the main idea of your marketing plan should be how you can provide your targeted audience with the information they crave. When you do this well enough, they will be seeking out your expert advice instead of you chasing them down with brochures and DVDs. The methods to do this are numerous, but the idea is always the same: provide value and drive traffic. If your marketing plan can successfully complete those two tasks, you're in business! And business is good!!! Hope to see you at the top! Danielle L. Ruffin www.NotEasyButWorthIt.com "Don't ask for it to be easy, ask for it to be worth it" ~Dani Johnson Skype: Danielle_Ruffin Article Source: http://www.ArticleBlast.com

About The Author:

Danielle is a sister, daughter, teacher, niece, friend, and respected entrepreneur amongst many other things. Born and raised in Aurora, Illinois, USA, Danielle has lived all over the globe, and is currently an expatriate living in South Korea. Her focus: creating measurable results over time in all she does.